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Digital Marketing Specialist

Handling SEM/PPC Accounts for Naukri.com & Jeevansathi.com over Google Ad words & Bing/Yahoo Ad centre. • Managing accounts over Ad words & Ad center. • Search & Content Network Management. • Hands on WAP , Smartphone, Mobile & Linked in campaigns. • Remarketing, running ads over ad networks with rapid changes. • Analysis & research based on Query reports and current market trends. • Perform intensive campaign reviews from in-depth examination of traffic reports. • Increased contribution to quality CVs/Profiles from online campaigns. • Coordination with creative director and technical teams to develop, enhance and implement ads and product modules. • Optimize campaigns to acquire leads and sales within the cost benchmarks. • Responsible for marketing, budgeting and quarterly targets for Naukri.com, Jeevansathi.com search, mobile and display campaigns across all portals also hands in inmobi and trueview youtube ads. • Working on registration pages and improving user experience. • Affiliates and Vendor Management. • Facebook/Social Marketing. • In-app and Ad-mob campaigns for App downloads. • G mail Sponsored Promotions. • Cookie Based Marketing base on user behavior. • In-Market Campaigns (High Potential Audiences.) • Dynamic Search Ads Campaigns • Display Campaign Optimizer for Non-Performing GDN Campaigns. • Hands on Third Party Software Like MAT (App tracking). • Competition Analysis and Trademark Issues. • Competition Analysis using ComScore and Similar Web (Third Party Software.) • Co-ordination with Technical, Product Sales and Legal teams. less

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